[Silver Bridge] Silver Bridge: Geudeurui Haru · Chapter 10 · Seniors' Health Food Consumption: Rationality or Blind Faith?

1. This column, which introduces the content of Chapter 10 of the author's book, examines the state of health functional food consumption among seniors in Korea and China and the problems of exaggerated advertising and fraud.
2. The market is worth about 6 trillion won in Korea and 70 trillion yuan in China, and in China more than 30,000 elderly people have been defrauded of over 1 billion yuan through 'meeting sales'.
3. The author argues that agencies such as the Korea Consumer Agency are responding, but a fundamental solution depends on consumers' own rational judgment.

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