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Jjimshabu on the 9th floor of Hyundai City Outlet Dongdaemun emerges as a dining complex drawing shoppers

Key points in 3 lines
  1. Jjimshabu on the 9th floor of Hyundai City Outlet Dongdaemun in Jung-gu, Seoul, is drawing attention for a meal that combines jjim, shabu-shabu and Vietnamese ssam on one table.
  2. The restaurant, led by Jang Ju-hui, CEO of (Jjimshabu) Co., Ltd., offers menus divided into classic, mushroom and seafood, and features a self-service bar.
  3. The article cites service and guidance quality as challenges and says operational stability will be key for a dining space where customers stay longer.

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Jjimshabu on the 9th floor of Hyundai City Outlet Dongdaemun emerges as a dining complex drawing shoppers

Read the full article (machine translation) → Original article (Korean): 동대문 현대시티아울렛 9층 ‘찜샤브’…쇼핑객 붙잡는 복합 외식공간으로 부상 , 중구

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